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The only real justification they ever had for a closed dev process, as opposed to a Steam Greenlight livestreaming /agdg/ public exhibitionist dev process, is to prevent trendchasing copycats by other studios from stealing their thunder.
How many even arguable GTA clone franchises are actually left standing today? I guess Watchdogs didn't totally kill itself the way Saints Row did, and maybe CP2077 sorta counts? Mafia doesn't count since it's under the same holding company. Everything else is either dead or remasters of decade+ old games.