Horror stories are fun, horror stories with tiny hint of "it could be true" are even more fun (even if deep down you know it's all 100% unequivocally bullshit). It's like the stories you used to tell and hear from your friends at campfires or sleepovers, it makes you feel like there probably are some actual fucked up shit committed to media somewhere waiting to be fun, it was more effective back then I suppose because there weren't as many data miners that could tell you it was bullshit, or at least they weren't so popular